Nordic Open Innovation Challenge 2024
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CHALLENGE AREAS
CHALLENGE STATEMENTS
Complete your submission by 17 February 2025, 2359h Singapore Time (GMT+8).
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How might we develop innovative solutions to track the sustainability footprint of ABB's motors, and leverage this data to enhance their internal design process for developing new motors that prioritise sustainability factors?
Up to S$50,000 to support the POC development.
How might we effectively reduce bubble formation during the door-foaming process in Electrolux's freezers and fridges to enhance product quality?
Awarded innovators will receive support and collaboration opportunities with Electrolux.
How might we innovate new solutions in Non-Destructive Testing (NDT) to enhance Electrolux's detection methods for identifying cracks and bubble formation in plastics and foam components, aiming to improve the quality and reliability of their materials and products?
Awarded innovators will receive support and collaboration opportunities with Electrolux.
How might we innovate new solutions to enable Electrolux to effectively test and ensure the resilience of their appliances against fluctuating electricity grid conditions, including pulses and surges, caused by the growing number of appliances connected to the grid?
Awarded innovators will receive support and collaboration opportunities with Electrolux.
ABB
01 How might we develop innovative solutions to track the sustainability footprint of ABB's motors, and leverage this data to enhance their internal design process for developing new motors that prioritise sustainability factors?
BACKGROUND OF THE PROBLEM
Providing motor solutions is an important part of ABB’s core business. Increasingly, sustainability is an important consideration for ABB’s customers when making purchasing decisions and determining which motor to purchase. More specifically, customers ask about sustainability parameters including CO2 footprint, energy efficiency, the raw materials utilised in the motor.
ABB is therefore looking for solution providers to help build a software-solution to help our customers to gain insights into these types of sustainability-related metrics.
ABB would like to use a potential solution for two main, but distinct, purposes:
- As a sales-enablement tool providing customers with real-time insights into our product’s sustainability-metrics for their specific use cases and scenarios.
- Ideally, also as an internal solution for our designers to take sustainability metrics into consideration when designing novel ABB motors and products.
We therefore see both internal as well as external applications for the solution.
- Sustainability, today, is a very important consideration towards a better world. Motor plays a very important role in enabling sustainability – both from an energy efficiency and resource (material) efficiency perspective.
- Sustainability covers a very wide scope – environmental, economic and social aspects with a continuously developing complex regulatory landscape.
- For customers, the choice of the motor depends on the application, and it is difficult to assess the best sustainable solution considering their company’s sustainability goals, regulatory requirements and economic aspects.
- Embedding sustainability metrics in the motor design process is also challenging considering all desired expectations. Existing process is highly qualitative and time consuming and requires domain expertise on several competencies, including sustainability.
- Solutions that consider only the energy efficiency part sustainability is not recommended. The solution should cover both energy and resource efficiency.
TECHNICAL REQUIREMENTS / PERFORMANCE CRITERIA
Technical Requirements:
- The ability to track the following key parameters: CO2 footprint, energy productivity / savings, recycle content, lifetime of the product
- We are looking for an accuracy that is as high as possible but understand that this is dependent on the data quality.
- Dashboards where key parameters are shown and comparisons between products can be done
- Potential integrations with foundational LLM’s to have a text-based interface would be a nice to have
- Eventually it would be interesting to be able to look at traceability and connect the solution to the digital passport for products that is coming up in the EU
Performance Requirements:
The business performance of solutions will be evaluated on a case-by-case basis. However, generally speaking we would be looking for the following business benefits:
- Increase of customer retention
- Increase of sales volume
- Improve of our internal product design process
COST TARGET
Cost targets will be determined on a case by case basis dependent on the solution.
TIMEFRAME FOR DEVELOPMENT
Phase 1: POC development: Q3-Q4 2025.
Phase 2: Commercial roll-out: to be determined on a case-by-case basis, target implementation by Q1 2026.
POTENTIAL MARKET / BUSINESS OPPORTUNITY FOR THE PRODUCT/SOLUTION:
RESOURCES
- Up to S$50,000 to support the POC development.
- POC development budget will be evaluated on a case-by-case basis depending on the quality and feasibility of the proposed solutions.
- Mentorship and support for solution development.
- Access to relevant datasets, lab facilities and pilot site(s).
- Access to product and design experts to co-develop and brainstorm the solution
- Up to S$20,000 grant support from EnterpriseSG on a matching basis.
OTHER CONSIDERATIONS
We are looking for SMEs and startups with solutions that can be implemented in a relatively short time frame (TRL of 5 and higher).
Intellectual Property (IP): For Background IP (BIP), both parties will retain their respective IPs bought into the project. In the event of new Foreground IP (FIP) creation, FIP ownership will be discussed on a case-by-case basis.
Electrolux
02 How might we effectively reduce bubble formation during the door-foaming process in Electrolux's freezers and fridges to enhance product quality?
BACKGROUND OF THE PROBLEM
Freezers and fridges are an important part of Electrolux’s worldwide business.
As part of our standard process, we currently use a polymer foam (polyurethane) as insulation between the plastic and the metal parts of the doors. It is applied as a “liquid” on the plastic surface with an open mould and then the mould closes to allow for the chemical reaction to take place. In certain cases, since there is air inside the cavity of the door, an “air bubble” remains trapped in what we call “door bin support” – and the end result is that the support is not completely filled.
Electrolux is therefore looking for solutions to reduce potential air bubble formation during our door foaming process.
Currently, we experience bubble formation in some cases when foaming our doors. We believe that we can increase our product’s reliability and performance by reducing air bubble formation.
Solutions could include:
- Changes to our existing door-foaming process.
- Material innovations (E.g. new type of foam, or an entirely new material).
- Any other innovation (E.g. utilisation of AI, or any other novel technology).
We have previously already looked at the following solutions:
- Piercing holes in the plastic – not acceptable for European Regulations regarding food contact materials
Solution providers are invited to propose any novel solutions, but we believe the likelihood for viable alternative solutions to foaming is low. We have looked extensively at alternatives to our existing foaming process but have not found any viable alternatives.
TECHNICAL REQUIREMENTS / PERFORMANCE CRITERIA
Technical Requirements:
- Compliance with all European GMP and FCM regulations (good manufacturing practices and food contact material).
- Tangible improvement of door bins supports’ filling
- Account for sustainability aspects
Performance Requirements:
Electrolux is unable to provide specific performance criteria as these will be very solution-specific. Performance criteria will be generically evaluated by:
- Return on Investment (ROI) and ease of implementation
- Payback period
- Quality of improvements
COST TARGET
Cost targets will be determined on a case-by-case basis.
TIMEFRAME FOR DEVELOPMENT
The timeframe will depend on the maturity of the proposed solution. We forecast to need approximately 6-9 months for the pilot and will subsequently consider further commercial roll-out.
POTENTIAL MARKET / BUSINESS OPPORTUNITY
If the solution is successful, Electrolux is willing to support a further roll-out across their available regions and sites where the solution is applicable according to the standards and needs.
RESOURCES
Awarded innovators will receive support and collaboration opportunities with Electrolux. POC development budget will be evaluated on a case-by-case basis depending on the quality and feasibility of the proposed solutions.
Mentorship and support for solution development.
Access to relevant datasets, lab facilities and pilot site(s).
OTHER CONSIDERATIONS
We are looking for SMEs and startups with solutions that can be implemented in a relatively short time frame (TRL of 5 and higher).
Intellectual Property (IP): For Background IP (BIP), both parties will retain their respective IPs bought into the project. In the event of new Foreground IP (FIP) creation, ownership will be determined on a case-by-case basis dependent on contributions of parties.
Electrolux
03 How might we innovate new solutions in Non-Destructive Testing (NDT) to enhance Electrolux's detection methods for identifying cracks and bubble formation in plastics and foam components, aiming to improve the quality and reliability of their materials and products?
BACKGROUND OF THE PROBLEM
It is a standard part of Electrolux’s testing and quality assurance protocol to test our appliances during or after assembly. As part of this testing process, we conduct tests specifically looking at bubble formation, and the formation of cracks in both plastic components and foam. We currently use a statistics-based testing method where we take a certain sample of the appliances and cut open/out the component, part or material we like to test to observe the foam and/or crack formation. This process is time-consuming, destructive and labor-intensive.
Electrolux is interested in novel NDT solutions since we believe such solutions might help us to:
- Decrease cost
- Improve quality
- Reduce time per inspection
Electrolux is therefore looking for solution providers to help us find solutions to develop novel non-destructive testing solutions and technologies to detect bubble and crack formation in plastic components and foam for our appliances.
Several ineffective testing methods we previously tried (and are currently uninterested in) includes:
- X-Ray Technology: Although X-ray technology can see inside the component,it also has significant downsides, including: (1) cost of implementation, (2) significant upfront equipment cost, (3) time taken to perform a scan.
- Thermal Cameras: We have tried heating appliances and components to see if we can observe bubbles and/or cracks through thermal cameras. This method was suboptimal since heating up components (especially plastic components) also leads to deformation.
TECHNICAL REQUIREMENTS / PERFORMANCE CRITERIA
Technical Requirements:
- Solutions should be able to test a depth of 3 to 15 mm.
- Solutions should be able to permeate through calcium and plastic materials.
- Solutions should be able to detect bubble and crack diameters from 1mm and above
- Solutions should be able to analyse and collate the location where cracks and bubbles form so we can analyse this afterwards
- Ideally, solutions should include dashboards and KPIs so we can analyse and improve crack and bubble formation over time
- Solutions should take less time than our current manual testing method. Any improvement that is significant is interesting and acceptable to us
- Ideally, solutions should be installed within the assembly leading to a 100% test coverage. We understand this might not be feasible and are also willing to accept a statistics (sample-based) testing protocol outside of our assembly line
- Solutions should be fully compliant with quality, ergonomy and safety standards
Performance Requirements:
Electrolux is not able to provide specific performance criteria as these will be very solution-specific. Performance criteria will be generically evaluated by:
- Return on Investment (ROI) and ease of implementation
- Payback period
- Quality of improvements
COST TARGET
Cost targets will be determined on a case-by-case basis dependent on the solution
TIMEFRAME FOR DEVELOPMENT
The timeframe will depend on the maturity of the proposed solution. We forecast to need approximately 6-9 months for the pilot and will subsequently consider further commercial roll-out.
POTENTIAL MARKET / BUSINESS OPPORTUNITY
If the solution is successful, Electrolux is willing to support a further roll-out across their available regions and sites where the solution is applicable according to the standards and needs.
RESOURCES
Awarded innovators will receive support and collaboration opportunities with Electrolux. POC development budget will be evaluated on a case-by-case basis depending on the quality and feasibility of the proposed solutions.
Mentorship and support for solution development.
Access to relevant datasets, lab facilities and pilot site(s).
OTHER CONSIDERATIONS
Electrolux is looking for SMEs and startups with solutions that can be implemented in a relatively short time frame (TRL of 5 and higher).
Intellectual Property (IP): For Background IP (BIP), both parties will retain their respective IPs bought into the project. In the event of new Foreground IP (FIP) creation, ownership will be determined on a case-by-case basis dependent on contributions of parties.
Electrolux
04 How might we innovate new solutions to enable Electrolux to effectively test and ensure the resilience of their appliances against fluctuating electricity grid conditions, including pulses and surges, caused by the growing number of appliances connected to the grid?
BACKGROUND OF THE PROBLEM
It is a standard part of Electrolux’s quality assurance protocol to test our appliances during assembly. Standards tests consider elements like safety, functionality, and durability, and are performed in ideal laboratory conditions. Currently, Electrolux ensures our appliances are tested in full accordance with European Union (EU) regulations and standards.
While our tests are fully compliant with all regulatory frameworks, in today’s world, many households will have an increasing amount of additional appliances and devices that are connected to the grid. Some examples would include Electric Vehicle (EV) Panels and heat pumps. Usually, these devices and appliances are connected to an inverter to convert energy from DC to AC. These inverters often affect the energy grid and the current, and it is not currently possible to test such real-life conditions and scenarios.
Electrolux is therefore looking for solution providers to help us find solutions to develop novel testing solutions and scenarios for the aforementioned real-life household scenario.
For Electrolux, the business case associated with this solution consists of three components:
- A potential reduction in service interventions
- A potential improvement in appliance reliability
- A potential impact on sales (since the product will perform better)
We are open for solution providers to propose any innovative solution.
TECHNICAL REQUIREMENTS / PERFORMANCE CRITERIA
Technical Requirements:
- Our current test protocol takes about 1 minute per appliance. In an ideal scenario, we would like to find a solution / test protocol that can be done in parallel within a similar time frame so that assembly is not affected.
- We are willing to accept an additional testing time of up to 30 seconds (maximum), but would prefer to stay within the 1 minute total testing time.
- The system should be able to check the variance output of different inverters. Together with solution providers, Electrolux can define a testing protocol that captures the most common household situations with a certain degree of confidence.
- We would like to look at solutions that cause minimal disruptions to our existing assembly process.
- If it is not possible to design a solution that can be fully integrated into our existing testing process, we are also open to looking at a stand-alone testing protocol in the lab. In such scenarios, tests would be done based on a statistical check.
- The current standards we use are EN 30, EN 60335, EMC standard IEC 61000
Performance Requirements:
Electrolux is not able to provide specific performance criteria as these will be very solution-specific. Performance criteria will be generically evaluated by:
- Return on Investment (ROI) and ease of implementation
- Payback period
- Quality of improvements
COST TARGET
Cost targets will be determined on a case-by-case basis.
TIMEFRAME FOR DEVELOPMENT
The timeframe will depend on the maturity of the proposed solution. We forecast to need approximately 6-9 months for the pilot and will subsequently consider further commercial roll-out.
POTENTIAL MARKET / BUSINESS OPPORTUNITY
If the solution is successful, Electrolux is willing to support a further roll-out across other locations with implementations in EU, APAC, LA and NA regions and 8 production sites.
RESOURCES
Awarded innovators will receive support and collaboration opportunities with Electrolux. POC development budget will be evaluated on a case-by-case basis depending on the quality and feasibility of the proposed solutions.
Mentorship and support for solution development and validation.
Access to relevant datasets, lab facilities and pilot site(s).
OTHER CONSIDERATIONS
We are looking for SMEs and startups with solutions that can be implemented in a relatively short time frame (TRL of 5 and higher).
Intellectual Property (IP): For Background IP (BIP), both parties will retain their respective IPs bought into the project. In the event of new Foreground IP (FIP) creation, ownership will be determined on a case-by-case basis before the collaboration starts and dependent on contributions of parties, and based on the pre-existing BIPs.
Gain City
05 How might we develop an immersive software that converts customers’ uploaded floor plans into 3D images projected in our in-store physical 3D LED Cave, allowing customers to immersively walk through their new homes and experience the virtual appliances, furniture and fittings?
BACKGROUND OF THE PROBLEM
- Customers visiting our store are shown physical products.
- A quotation is offered on the spot based on the products selected.
- Customers make their purchasing decisions.
- Convert more potential customers into paying customers during their store visits.
- Increase each customer’s average transaction value.
TECHNICAL REQUIREMENTS / PERFORMANCE CRITERIA
Technical Requirements:
- The solution should have the following basic features:
- The ability to upload a 2D floor plan in the system.
- The ability to instantly project the floorplan in 3D into an in-store LED Cave.
- The ability to customize layout and play around with various appliances, furniture and other SKU’s including customization of variables such as colour and composition.
- The ability to physically print out the visualization once the customer is satisfied.
- The solution should be able to integrate with our warehouse management system, including all our SKU’s.
- The solution should be able to integrate with our ERP system (Microsoft Business Central).
- We target the solution to enable an increase in our conversion rate. Currently our conversion rate stands at approximately 60%.
- We target for the solution to increase new homeowners group buy turnout by 3X.
- We are looking for a potential ROI within 2 years after implementation of the solution.
COST TARGET
Cost targets will be determined on a case-by-case basis.
TIMEFRAME FOR DEVELOPMENT
Phase 1: POC development: Q1 2025.
Phase 2: Commercial roll-out: to be determined on a case-by-case basis, target implementation by Q1 2026.
POTENTIAL MARKET / BUSINESS OPPORTUNITY
Gain City is looking to support a further pilot implementation in our store in Tampines. If successful, a second roll-out is possible in other megastores we operate.
We are looking to gain exclusive rights to utilize the solution for Singapore and are happy to support further roll-out to 2 other stores in Singapore.
RESOURCES
- Up to S$15,000 to support the pilot development.
- Proposals will be evaluated on a case-by-case basis depending on the quality and feasibility of the proposed solutions.
- Mentorship and support for solution development.
- Access to relevant datasets, and pilot site(s).
- Up to S$10,000 grant support from EnterpriseSG.
OTHER CONSIDERATIONS
We are looking for SMEs and startups with solutions that can be implemented in a relatively short time frame (TRL of 5 and higher).
For Background IP (BIP), both parties will retain their respective IPs brought into the project. In the event of new Foreground IP (FIP) creation, potential ownership will be determined on a case-by-case basis dependent on the contributions of each party.
HomesToLife
06 How might we develop an online end-to-end system that utilises AI to instantly generate and suggest online floor plans visualising what our furniture looks like within our customers’ homes?
BACKGROUND OF THE PROBLEM
HomesToLife is a home furnishing brand selling a range of furniture from sofas to dining tables. We are looking for an end-to-end 3D visualisation system to speed up the furniture customisation process, thus shortening sales cycles and increasing conversion.
Customers make purchasing decisions based on different factors, including price, furniture aesthetics, and (primarily) space constraints. This causes delays in their purchasing decision
Our goal is to facilitate customers’ decision-making process to increase the number of conversions when the customers receive their quotations. Our current rate from closing to quotation is about 80%, meaning 20% of our customers do not make a purchasing decision after receiving a quotation. We would like to increase this conversion percentage by implementing an end-to-end 3D visualisation system. We believe significant efficiency gains can be achieved by allowing customers to understand how the particular piece of furniture they are interested in fits into their floor plan.
We are therefore looking for an end-to-end system that can be used both in-store and online, where customers would upload their floor plans and a generative AI system automatically configures the furniture inside their homes.
Our current customer journey can be expressed as follows:
- Customers visit and determine if they like a particular furniture. They will be able to see different variations in our retail store.
- Sales team will note down a customer’s preferences on variables including size and colour.
- A quotation will be provided including price, customisation and a visualisation of the layout and floor plan (through a regular picture).
- The quotation will be provided immediately, or alternatively it will be shared later via WhatsApp or email
- Instagram stickers of our furniture paired with pictures taken by customers to show what integration might look like.
- home 3D solutions. We opted against implementing such solutions as they often rely on existing floor plan templates rather than allowing for direct visualisation of the customer’s floor plan.
TECHNICAL REQUIREMENTS / PERFORMANCE CRITERIA
Technical Requirements:
- The solution should be able to integrate with our Sage CRM system to automatically populate the floor plan based on the quotation and specific piece of furniture the customer has selected.
- The solution needs to be integrated into the HomesToLife website as a login member-only feature (accessible after logging in).
- The solution should be deployable via laptop.
- The solution should include a login and account function.
- The solution should enable customers to upload floor plans or photos of their homes.
- The solution should be fully integrated with the HomesToLife database of furniture (CAD-drawings can be made available).
- The solution should automatically configure possible layouts using generative AI, giving customers 3 different options for what the furniture would like inside their homes.
- The solution should also allow for manual configuration too so that our sales team can edit the configuration if needed.
- The solution should be integrated with our quotation system so automatic quotations can be provided.
- We are open for integrations with open-source LLMs for image generation, prompting and questioning.
- We are looking for integration with an AI assistant that can guide the customers by providing feedback (on material and style choices, discounts etc.) throughout the process.
- The solution should enable an increase to the overall number of quotations by about 20%.
- The solution should increase our conversion rates by at least 10% (from 80% currently, to 90%).
COST TARGET
Cost targets will be determined on a case-by-case basis.
TIMEFRAME FOR DEVELOPMENT
Phase 1: POC development: Q1 2025
Phase 2: Commercial roll-out: to be determined on a case-by-case basis, target implementation by Q21 2025.
POTENTIAL MARKET / BUSINESS OPPORTUNITY
If the solution is successful, HomesToLife is willing to support a further roll-out across other stores. We have existing premises in China (300 stores) India (18 stores), Singapore (6 stores) as well as Taiwan, Philippines, Korea and Japan (4 stores).
Additionally, we are open for solution providers to deploy their solution in other non-competing market segments.
RESOURCES
- Up to S$30,000 to support the pilot development.
- Proposals will be evaluated on a case-by-case basis depending on the quality and feasibility of the proposed solutions.
- Mentorship and support for solution development.
- Access to relevant datasets, and pilot site(s).
- Up to S$20,000 grant support from EnterpriseSG.
OTHER CONSIDERATIONS
We are looking for SMEs and startups with solutions that can be implemented in a relatively short time frame (TRL of 5 and higher).
For Background IP (BIP), both parties will retain their respective IPs brought into the project. In the event of new Foreground IP (FIP) creation, HomesToLife is agreeable to FIP being retained by the solution provider.
Remy Cointreau
07 How might we create novel retail experiences to improve our brands’ visibility, the customers’ engagement and experience in a crowded airport retail environment to ultimately lead to increased conversion and higher sales?
BACKGROUND OF THE PROBLEM
Rémy Cointreau operates many Global Travel Retail (GTR) stores, notably in places like airports. In these competitive retail environments where many brands are represented, meeting retailers’ expectations for brand exposure, including brand space, visibility and presentation can be very challenging. Many brands are displayed on standard wall bays, gondola fixtures, endcaps or generic shelves with routine Point of Sales Materials (POSM). Moreover, each Retail Service Associate has limited time (on average only 3 minutes) to engage with customers, making it difficult to engage customers to ultimately increase customer conversion.
To address this, we are seeking innovative solutions to create novel retail experiences to enhance customer engagement and drive sales. We believe an immersive brand experience can be created through elements such as tasting, education and/or discovery of products without the presence of a Service Associate.
Many brands have tried different approaches, including scented notes, digital screens, self-discovery touch screens, QR codes for information, digital cocktail recipes. Whilst these tools are digital and sustainable, they lack real attraction and immersion.
Rémy Cointreau welcomes all solutions for new product interactions and enhanced customer experiences. The solution must be pragmatic and consider space and time constraints, as travellers have limited time to engage.
TECHNICAL REQUIREMENTS / PERFORMANCE CRITERIA
Technical Requirements:
- The solution should have the following basic features:
- The solution needs to fit into the gondola and wall bays to be used during activations.
- The solution needs to fit the following indicative dimensions (in case it is a physical piece):
- Height: 320 mm
- Width: 275 mm
- Base length: 400 mm
- The solution cannot have a short expiry date (at least three months).
- The solution must be sustainable (sustainability is a key strategic focus of the group).
- The solution must be accessible to customers (without support from sales representatives).
- The solution must follow the standard approval requirements of airport retailers.
- The solution should integrate with different pre-existing loyalty programmes (these programmes are brand-specific)
Performance Requirements:
- We target the solution to increase our conversion rate (current average rate at 30%).
- We target the solution to increase the number of items purchased.
- We target the solution to monitor the engagement (e.g. how many customers are engaging with the activation).
COST TARGET
Cost targets will be determined on a case-by-case basis.
TIMEFRAME FOR DEVELOPMENT
Phase 1: POC development: Q1 2025.
Phase 2: Commercial roll-out: to be determined on a case-by-case basis, target implementation by Q2 2025.
POTENTIAL MARKET / BUSINESS OPPORTUNITY
If the solution is implemented successfully, Rémy Cointreau is willing to explore further roll-out and development in up to 30 stores and 50 activations. Additionally, we are looking to use the solution exclusively for the first year after implementation.
RESOURCES
- Up to S$30,000 to support the pilot development.
- Proposals will be evaluated on a case-by-case basis depending on the quality and feasibility of the proposed solutions.
- Disbursement of incentives will only be upon achievement of agreed-upon milestones.
- Mentorship and support for solution development.
- Access to relevant datasets, and pilot site(s).
- Up to S$20,000 grant support from EnterpriseSG.
OTHER CONSIDERATIONS
We are looking for SMEs and startups with solutions that can be implemented in a relatively short time frame (TRL of 5 and higher). For Background IP (BIP), both parties will retain their respective IPs brought into the project. In the event of new Foreground IP (FIP) creation, Rémy Cointreau is agreeable to FIP being retained by the solution provider.
Remy Cointreau
08 How might we develop a solution, based on Artificial Intelligence (AI) and visual content generation, that can automatically adapt brand retail design for all airport stores and activations?
BACKGROUND OF THE PROBLEM
Rémy Cointreau continuously revamps its brand retail design for airports and activations. Each installation, like pop-up events or permanent fixtures, requires engaging an agency or designer to adapt the design to the specific environment, as every airport differs in layout and features (e.g. gondolas, wall bays etc.). The cost for one adaptation ranges between US$2000 - US$20,000, depending on the size and complexity, with a turnaround time of 2-3 weeks.
We are therefore looking for AI-based solutions to efficiently automate the generation of brand retail designs based on various parameters.
Our current process for generic new brand assets is as follows:
- Generic brand guidelines are provided to the agency.
- The retailers’ guidelines are provided (this is retail/store specific).
- The agency will adapt the brand guidelines for a specific location.
- Final design is provided, including technical drawings and assets’ adaptation.
- Retailer approves the design.
- Design is sent to the contractor for implementation based on the technical guidelines provided by the agency.
- A contractor develops its final technical drawing to start production.
TECHNICAL REQUIREMENTS / PERFORMANCE CRITERIA
Technical Requirements:
- The solution should have the following basic features:
- The ability to extract the basic info from a technical drawing or HQ guideline and apply it to an actual site (wall bay, gondola, airport pop-up site, etc.).
- The ability to reference brand campaign animation toolkit and design adapt to animation space based on vendor pack specifications.
- Ease of implementation and use.
- Adherence to brand guidelines such as font/colour.
- A mobile, handheld device and desktop interface.
- Adherence to retailers’ vendor pack (e.g. height restriction, space dimension etc.).
- A fully automated design functionality that adapts designs based on the provided input parameters.
- Output formats include: Sketch Up Pro; Autodesk 3D Max; Adobe Illustrator, Adobe Photoshop.
- The system should be deployed on-premise (not on cloud).
- Ideally, we would like to be able to interact with the solution to generate several iterations of design based on our live feedback.
- Ideally, we would like for the system to be integrated with LLM’s to enable prompts for live iterations.
- We target the solution to reduce the cost per adaptation by as much as possible and for a significant cost decrease (6-7X).
- We would like to decrease turnaround time from weeks to days.
COST TARGET
Cost targets will be determined on a case-by-case basis.
TIMEFRAME FOR DEVELOPMENT
Phase 1: POC development: Q1 2025.
Phase 2: Commercial roll-out: to be determined on a case-by-case basis, target implementation by Q2 2025.
POTENTIAL MARKET / BUSINESS OPPORTUNITY
If the solution is implemented successfully, Rémy Cointreau is willing to explore further roll-out in more than 200 projects per year. Additionally, we are looking to use the solution exclusively for the first year after implementation.
RESOURCES
- Up to S$30,000 to support the pilot development.
- Proposals will be evaluated on a case-by-case basis depending on the quality and feasibility of the proposed solutions.
- Disbursement of incentives will only be upon achievement of agreed-upon milestones.
- Mentorship and support for solution development.
- Access to relevant datasets, and pilot site(s).
- Up to S$20,000 grant support from EnterpriseSG.
OTHER CONSIDERATIONS
We are looking for SMEs and startups with solutions that can be implemented in a relatively short time frame (TRL of 5 and higher).
For Background IP (BIP), both parties will retain their respective IPs brought into the project. In the event of new Foreground IP (FIP) creation, Rémy Cointreau is agreeable to FIP being retained by the solution provider.
Samsonite
09 How might we develop immersive solutions that elevate Samsonite’s in-store customer experience and interactions with Samsonite’s products and benefits, to boost retail growth?
BACKGROUND OF THE PROBLEM
Samsonite, with 1,080 stores across the APAC and Middle-East region, believes that our current in-store customer experience has to be more appealing to encourage our customers to make more high-value purchases in-store.
As such, we are aiming to improve our in-store experience to drive more transactions and boost earnings per transaction, ultimately increasing our monthly sales by an additional 5%.
In some of our stores, our store experience goes beyond just displaying our products. We offer basic refreshments and personalised services like embossing and engraving at our service counter. Talking to our store managers in these locations, we have noticed an increase in both the average purchase value per customer and the average number of items sold per customer. This reinforces our belief that enhancing our store experience could greatly uplift our store performance.
Samsonite seeks innovative solutions to elevate in-store experience, including (but not limited to):
- Educational and emotional retail experience highlighting product features (E.g. durability, lightweight, smooth wheel transitions etc.) and benefits (E.g. global warranty etc.).
- Virtual showroom for interactive product exploration to understand and experience product features and USP.
- Gamified store experience simulating global travel in different environments with Samsonite products.
- CURV strength test: Customers are invited to step and put their full weight onto the luggage shell, proving that the luggage shell is durable and strong.
- Rough textured floorings: For customers to experience the smooth wheel transitions of the Aero-Trac Whirl Suspension Wheel.
TECHNICAL REQUIREMENTS / PERFORMANCE CRITERIA
Technical Requirements:
- The solution should fit in our various stores (Sizes range between 30 to 200 square meters).
- The solution can be integrated with various Samsonite in-house software systems, including (but not limited to):
- Customer loyalty programme (Samsonite Friends).
- EPOS system.
- The experience should be standardised across the various stores.
- The solution should ideally allow for Online to Offline (O2O) integration.
- We target for the solution to enable an increase in our monthly sales by an additional 5%.
- We are looking for solutions with an ROI of 2 to 3 years.
COST TARGET
Cost targets will be determined on a case-by-case basis.
TIMEFRAME FOR DEVELOPMENT
Phase 1: POC development: Q1 2025.
Phase 2: Commercial roll-out: to be determined on a case-by-case basis, target implementation by Q2 2025.
POTENTIAL MARKET / BUSINESS OPPORTUNITY
Samsonite is prepared to pilot the solution in one of our Singapore stores initially, with potential roll-out in 13 markets. With 1,080 stores in APAC and Middle East, global expansion is possible based on implementation quality and performance. Samsonite aims to be an early adopter, allowing solution providers to onboard other customers after 3 years.
RESOURCES
- Up to S$50,000 to support the pilot development.
- Proposals will be evaluated on a case-by-case basis depending on the quality and feasibility of the proposed solutions.
- Mentorship and support for solution development.
- Access to relevant datasets, and pilot site(s).
- Up to S$20,000 grant support from EnterpriseSG.
OTHER CONSIDERATIONS
We are looking for SMEs and startups with solutions that can be implemented in a relatively short time frame (TRL of 5 and higher).
For Background IP (BIP), both parties will retain their respective IPs brought into the project. In the event of new Foreground IP (FIP) creation, potential ownership will be determined on a case-by-case basis dependent on the contributions of each party.
Wild Card
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BACKGROUND OF THE PROBLEM
TECHNICAL REQUIREMENTS / PERFORMANCE CRITERIA
COST TARGET
Cost targets will be determined on a case-by-case basis.
TIMEFRAME FOR DEVELOPMENT
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POTENTIAL MARKET / BUSINESS OPPORTUNITY
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RESOURCES
OTHER CONSIDERATIONS
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